Pricing & Unit Economics
Pricing & Unit Economics Calculators
Analyze pricing, unit economics, contribution margins, and target profit requirements with free business calculators.
Markup Calculator
Calculate markup amount, markup percentage, and gross margin from cost and selling price.
Open Calculator →Contribution Margin Calculator
Calculate contribution margin, contribution margin percentage, and contribution margin per unit.
Open Calculator →Target Profit Calculator
Estimate the units and revenue required to reach a desired profit.
Open Calculator →Pricing Tools Kit
Need deeper pricing scenario analysis?
Compare pricing scenarios, plan target profit, analyze margin and markup, and model contribution economics with the Pricing & Unit Economics Tools Kit.
Explore Pricing Tools KitUnderstanding pricing and unit economics
Pricing affects both revenue and margin. Markup measures the increase from cost to selling price, while contribution margin shows how much revenue remains after variable costs.
Target profit analysis connects those unit economics to the sales volume required to cover fixed costs and reach a desired profit.
Connect pricing with broader business metrics
Pricing and unit economics can be evaluated alongside revenue growth, average order value, customer acquisition cost, and customer lifetime value.
Marketing & Customer Growth Kit
Connect margin decisions to acquisition budgets
Margin and contribution economics affect how much a business can afford to spend acquiring customers. The Marketing & Customer Growth Kit builds on that with channel experiment planning, campaign budgeting, and customer economics review.
Explore Marketing & Customer Growth KitMore business analysis
Need deeper financial analysis?
The Stack Matrix also provides business finance tools for comparing scenarios, forecasting cash flow, analyzing debt capacity, and testing business assumptions.
Explore Business Finance Tools