The Stack Matrix

Pricing & Unit Economics

Markup Calculator

Calculate markup amount, markup percentage, and gross margin from your product cost and selling price.

Markup Amount

$25.00

Markup Percentage

50%

Gross Margin

33.33%

Next step

Turn pricing math into scenarios

Compare pricing scenarios, plan for target profit, and test margin changes in one workflow.

01

Calculate

Start with a focused business question and get a clear estimate.

02

Compare

Move from one answer to multiple assumptions and scenarios.

03

Plan

Save useful scenarios in your workspace and build on them later.

Explore Pricing Tools →Save & Continue in Workspace

What Is Markup?

Markup measures how much a selling price is increased above the underlying cost of a product or service. Businesses commonly use markup when setting prices and evaluating unit economics.

How to Calculate Markup

Markup % = (Selling Price − Cost) ÷ Cost × 100

For example, a $50 cost and $75 selling price produces a $25 markup, or 50% markup on cost.

Related Pricing Metrics

Profit Margin

Calculate gross profit, operating profit, and business margins.

Contribution Margin

Measure revenue remaining after variable costs.

This calculator provides an estimate for planning and educational purposes. Actual pricing and margins depend on your costs, market, customers, and operating conditions.