Sales & Revenue Metrics
Average Order Value Calculator
Calculate the average amount of revenue generated per order using total revenue and total orders.
Average Order Value
$100.00
Revenue
$100,000.00
Orders
1,000
Continue the workflow
Carry this average order value into the Marketing & Customer Growth Kit’s campaign planner to model it against acquisition spend and gross margin.
Next step
Connect sales metrics to a revenue plan
Bring revenue growth, order value, conversion, acquisition cost, and customer value into a shared planning workflow.
01
Calculate
Start with a focused business question and get a clear estimate.
02
Compare
Move from one answer to multiple assumptions and scenarios.
03
Plan
Save useful scenarios in your workspace and build on them later.
What Is Average Order Value?
Average order value, or AOV, measures the average revenue generated by each completed order during a selected period. Businesses can use it to understand purchasing behavior and track changes in revenue per transaction.
How to Calculate AOV
AOV = Total Revenue ÷ Total Orders
For example, $100,000 in revenue across 1,000 orders produces an average order value of $100.