Sales & Revenue Metrics
Conversion Rate Calculator
Calculate the percentage of visitors, leads, or prospects that convert into a desired action.
Conversion Rate
5.00%
Conversions
125
Non-Conversions
2,375
Continue the workflow
Carry this conversion rate into the Marketing & Customer Growth Kit’s campaign planner as your lead-to-customer conversion assumption.
Next step
Connect sales metrics to a revenue plan
Bring revenue growth, order value, conversion, acquisition cost, and customer value into a shared planning workflow.
01
Calculate
Start with a focused business question and get a clear estimate.
02
Compare
Move from one answer to multiple assumptions and scenarios.
03
Plan
Save useful scenarios in your workspace and build on them later.
What Is Conversion Rate?
Conversion rate measures the percentage of people who complete a defined conversion action out of the total number of visitors, leads, or prospects being measured.
How to Calculate Conversion Rate
Conversion Rate = Conversions ÷ Total Visitors × 100
For example, 125 conversions from 2,500 visitors produces a 5% conversion rate.