Business Calculator
ROI Calculator
Calculate your return on investment from the amount invested, additional costs, and total return. See your ROI percentage, net return, return multiple, and break-even return instantly.
Enter your numbers
Calculate your return on investment
Use the total amount invested, any additional costs, and the return generated by the investment.
Formula
ROI = (Net Return ÷ Total Investment Cost) × 100
Total Investment Cost = Initial Investment + Additional Costs
Your results
ROI analysis
Return on Investment
50.00%
Total Investment Cost
$12,000.00
Net Return
$6,000.00
Return Multiple
1.50×
Break-Even Return
$12,000.00
What the result means
Your modeled return is 50.00% above the total investment cost. The investment generates $6,000.00 in net return after the costs entered above.
Next step
Turn a calculation into a decision
Use the result as a starting point, then compare scenarios, save your assumptions, and continue planning.
01
Calculate
Start with a focused business question and get a clear estimate.
02
Compare
Move from one answer to multiple assumptions and scenarios.
03
Plan
Save useful scenarios in your workspace and build on them later.
How to calculate ROI
Return on investment measures the net return generated by an investment relative to the total amount invested. To calculate it, first add the initial investment and any additional costs. Then subtract that total cost from the return generated.
ROI formula
ROI = (Total Return − Total Investment Cost) ÷ Total Investment Cost × 100
What ROI tells you
ROI puts a return into context by comparing it with the resources required to generate it. That makes it useful when evaluating projects, marketing campaigns, equipment purchases, business investments, expansion opportunities, and other decisions where both costs and returns can be estimated.
A positive ROI means the return entered is greater than the total investment cost. A negative ROI means the return is below the total cost entered.
ROI calculator example
Suppose a business invests $10,000 in a project and spends another $2,000 on related costs. If the project generates $18,000 in total return, the total investment cost is $12,000 and the net return is $6,000.
Total cost
$12,000
Net return
$6,000
ROI
50%
Common ROI questions
What is ROI?
ROI, or return on investment, compares the net return from an investment with the total cost required to make that investment.
What is a good ROI?
There is no universal ROI percentage that is appropriate for every decision. The useful comparison depends on the type of investment, time period, risk, opportunity cost, and the alternatives available to the business.
What costs should I include in ROI?
Include the initial investment plus material costs required to generate the return. Depending on the decision, that can include fees, labor, implementation, marketing, maintenance, financing, or other incremental expenses.
What is the difference between ROI and profit?
Profit is an amount of money. ROI expresses the net return relative to the cost of the investment, which makes it easier to compare investments of different sizes.
Go beyond one calculation
Compare the numbers behind a business decision
When a single ROI calculation is not enough, use scenario analysis to compare financing, break-even points, cash flow, and different assumptions.
This calculator provides a mathematical estimate based on the values you enter. It does not account for taxes, financing structure, inflation, timing of cash flows, risk, or opportunity cost unless those factors are incorporated into your inputs.